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Internet Marketing

There isn't much that can't be found online these days. Need a new jacket? Order it from a Sears online catalogue - no need to visit the store. Life has become much more hectic over the last couple of decades. Could it be the fact that there are so many choices available to us? From food products to clothing articles to cars; the selection never ends. Also, more time and money is spent on making the immense variety of products available to the general public, whether it's inventing or trafficking. Maybe it's the fact that our world is so education and career oriented. Well, whatever the reason, it's caused internet marketing to boom.

The best pitch for marketing any kind of product on the internet is the fact that a person can enjoy it's benefits without having to leave the house. Just click here, fill out a form and you're all set. Here is an outline of what's involved in internet marketing and how to ensure success.

Quick Nav:
Building your Website
Making Money
Promotion
Performance Tracking


Building your Website

There are two choices when it comes to internet marketing: you can advertise on an already existing site or you can put up your own website. While the first is probably the easiest route to take, the latter certainly has a greater potential of success. Building your own website is an easy process, regardless of whether or not you know how. Although knowing html, java and being familiar with web design is beneficial, there is lots of website building software to chose from that will make the beginner seem like a pro. Here are a few tips to consider when building your website:
  1. Your site' color scheme should be made up of no more than 3 colors to make it easier on the eye.
  2. Make sure your index page is appealing to its visitors; this will be the most visited page on your site.
  3. Optimize your graphics to increase loading time for your site.
  4. Create a navigation menu that's easy to follow; the transitions from one subject to another should make sense.
  5. Check your site for broken links.
  6. Proofread your content.
  7. Make your site search engine friendly.


Making Money

Many ways exist in which to make money on the internet. Your can:

1. Set up or join an Affiliate Program
Affiliate Programs are the best business opportunity around. While setting up one of your own may take some time, joining one only takes a few minutes. If your sites has a well established internet presence and your traffic numbers are high, you'll be making money in no time.

2. Set up an online business
As the world becomes more and more internet-dependent, there may just be something that you have to offer. If you have a business idea, online would be the place to make it happen.

3. Sell advertising
Once you're receiving a decent amount of traffic, you can always resort to selling advertising on your site if none of the other options suited you. Small and big businesses are constantly on the lookout for places to advertise online; this is part of their internet marketing strategy. You may as well take advantage of the opportunity, where both side come out even.


Promoting a Website

This is a very important part of internet marketing, as this is how you establish internet presence. You can promote a website in a number of ways, including:

1. Advertising
Placing ads on other sites promoting your website is one of the fastest ways to make yourself visible online; however, it's not the cheapest. You may receive lots of traffic while you're advertising your website on popular online destinations, but what happens once the ads are taken down?

2. Search Engine Placement
One of the most effective ways to promote a website is to rank well in the search engines. By doing so, you more or less guarantee yourself a certain amount of traffic (depending on how well you rank) regardless of whether or not any other site is pushing yours. Relying on oneself is the safest way to success.

3. E-mail Marketing
You can always spread the work by sending out the occasional email. While most users will consider it spam, there is still the possibility that your offerings may be of interests to some. It can be an expensive process, but the return on it may be worthwhile.


Tracking Performance of your Website

Check, check and check. No one cares about your site's performance but you, so be sure to check back regularly to make sure everything is in working order. You should pay special attention to the following:
  1. Track the amount of traffic; be sure to know the difference between page hits, page views, and unique visitors.
  2. How well are you ranking in the search engines?
  3. Identify the main source of traffic and build on that.
  4. What is your ROI? Do your campaigns need to be optimized?

More Information: Internet Marketing Tools



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